Privacy Policy

Last updated: 26 September 2026

Something Blue Bakery Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect personal information when you visit or use our website:

www.somethingbluebakery.co.uk

1. Who we are

The organisation responsible for your personal information is:

Something Blue Bakery Ltd
11 High Street
Long Buckby
Northamptonshire
NN6 7RE
United Kingdom

Company registration number: 16991842

Email: Allanah@somethingbluebakery.co.uk

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Something Blue Bakery Ltd is the data controller for personal information we collect through our website and in connection with our business activities.

2. What personal information we collect

Depending on how you interact with us, we may collect some or all of the following information:

Your name
Your email address
Your telephone number, where provided
Details of your enquiry
Your requested date for an event, booking or service
Information about your cake, bakery, private hire, workshop or other requirements
Images or files that you choose to upload with an enquiry
Information you provide when communicating with us by email, telephone, social media or other methods
Information relating to orders, bookings and payments
Website usage information, such as information collected through cookies and similar technologies

We do not ask you to provide personal information that we do not reasonably need for the purpose for which it is being collected.

3. How we collect your information

We may collect information:

When you complete a contact or enquiry form on our website
When you contact us by email or telephone
When you make an enquiry about a cake, event, workshop, private hire or other service
When you place an order or make a booking
When you communicate with us through social media
When you visit or use our website, including through cookies and similar technologies
When you voluntarily provide information to us in connection with our services

4. How we use your personal information

We may use your information to:

Respond to enquiries
Provide quotations
Discuss and arrange cake orders, bookings and events
Process and manage orders
Arrange private hire or workshops
Communicate with you about an existing order or booking
Process payments and maintain appropriate business records
Provide customer service
Deal with questions, complaints or requests
Improve our website, products and services
Keep appropriate financial, tax and business records
Meet legal and regulatory obligations
Protect our business, customers and website from fraud, misuse or other unlawful activity

Where you have given appropriate consent, we may also use your contact details to send marketing communications about Something Blue Bakery, including information about new products, events, workshops, offers or other news.

You can withdraw your consent to marketing communications at any time.

5. Our lawful bases for using your information

We only use personal information where we have a lawful basis for doing so.

Depending on the circumstances, this may include:

Contract

We may need to use your personal information to provide a product or service you have requested, fulfil an order or manage a booking.

Legitimate interests

We may use personal information where it is reasonably necessary for the operation and management of our business, provided that our interests do not override your rights and freedoms.

Legal obligation

We may need to retain or use certain information to comply with legal, accounting, tax or regulatory requirements.

Consent

Where consent is required, such as for certain marketing activities or non-essential cookies, we will ask for your consent before carrying out that processing.

6. Cookies

Our website may use cookies and similar technologies.

Cookies are small files stored on your device which can help a website operate correctly, remember preferences and understand how visitors use the website.

Some cookies may be necessary for the website to function.

Other cookies, such as analytics, advertising or other non-essential cookies, may require your consent before they are used.

The cookies used on our website may change as we add, remove or update website functionality.

Where required, we will provide appropriate information and obtain consent for non-essential cookies.

You can also manage cookies through your browser settings and, where available, our website's cookie settings.

7. Website provider

Our website is hosted and operated using third-party website services, currently including Wix.

Information submitted through the website may therefore be processed by our website provider or other service providers acting on our behalf.

These providers may process information in accordance with their own privacy policies and contractual obligations to us.

8. Who we may share information with

We do not sell your personal information.

We may share information where reasonably necessary with trusted third parties who help us operate our business, such as:

Website and hosting providers
Email and communication service providers
Payment providers
Accounting and bookkeeping providers
IT and technical service providers
Professional advisers
Delivery or fulfilment providers where necessary to complete an order
Government, regulatory or law-enforcement bodies where we are legally required to do so

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate safeguards are in place.

9. Payments

Where you make a payment to Something Blue Bakery, payment information may be processed by the relevant payment provider.

We do not generally store complete payment card details ourselves.

Payment providers will process your information in accordance with their own privacy policies and security requirements.

10. How long we keep your information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

Different types of information may need to be retained for different periods.

For example, information relating to financial transactions may need to be retained for longer periods to comply with legal and accounting requirements.

Enquiry information that does not result in an order or ongoing relationship will generally be retained only for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.

We may retain information for longer where necessary to establish, exercise or defend legal claims, comply with legal obligations or protect our legitimate interests.

When information is no longer required, we will take reasonable steps to securely delete or dispose of it.

11. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure.

12. Your rights

Depending on the circumstances, you may have rights under applicable data protection law, including the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information where there is no good reason for us to continue processing it
Ask us to restrict how we use your information in certain circumstances
Object to certain types of processing
Withdraw consent where we rely on consent to process your information
Request certain information in a portable format where applicable

These rights are subject to certain legal conditions and exemptions.

If you wish to exercise any of your rights, please contact us using the details below.

13. Marketing

We may occasionally contact customers about Something Blue Bakery products, events, workshops or other relevant news where we have a lawful basis to do so.

You can unsubscribe from marketing communications at any time.

If you receive an email from us containing an unsubscribe option, you can use that option to stop receiving future marketing communications.

You can also contact us directly at:

Allanah@somethingbluebakery.co.uk

14. Children's information

Our website is not specifically directed at children.

We do not knowingly collect personal information from children through the website unless it is provided as part of a legitimate enquiry, booking or service involving a child and is provided by or with the involvement of an appropriate adult.

15. Third-party websites and social media

Our website may contain links to third-party websites or social media platforms.

Once you leave our website, the privacy practices of the third party will apply.

We recommend that you read the privacy policies of any third-party websites or platforms you use.

16. International transfers

Some of the third-party service providers we use may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

17. Complaints

If you have a concern about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Website: ico.org.uk

The ICO provides information about data protection rights and how to make a complaint.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

The latest version will be published on this page.